Consumer's View

When you talk about market research and what it is that consumers want or need, especially when launching a new product, it is important to truly find out what it is the consumers are looking for before putting your new product out on the market. I have seen where companies will send you a select product to try for free if you become a member or preferred customer. This is a great way to not only get the feed back that you need about the product but you also get new customers and members this way and people will also do word of mouth advertising for free for you. To me it is a win win.

Who is your target market?

I was listening to a morning radio show the other day and they had made mention of a certain heating and air conditioning repair company, (I don't remember the name of the company, ironically) but in the advertisement, they said if at any point during your service call, the repairman uses foul language or smokes then you get your service call free. This was interesting to me because I'm sure it may offend those people who smoke or who use foul language but it seemed to me that this company took absolute pride in their servicemen and targeted those consumers who valued respectful service from a company.
This says something special about this company, in my opinion, and I think it is a great marketing technique for this company because a person with these standards and values will more than likely call this company over the next company just because of this guarantee of service. This also shows that the company takes pride in who they hire and what they do.

City living

The need for convenience is growing, because of this, people are looking into living in the city and using public transportation for their everyday commutes. The good things about this movement is that it would help the city revenue; in that, people would be visiting shops, restaurants and stores more often. The structure of the city would need to change to accommodate the demand for town houses and studio apartments. This would create jobs for the construction of the new structures.  Also, Housing in the rural areas would become more available with the people who are moving to the city. This would cause prices to drop for easy sell.

On the flip side of this, the city could become over populated, making prices of the town houses and studio apartments go up because of the demand. Housing in rural areas could be hard to sell if not many people are wanting to live there.

In my opinion, I would not like living in the middle of the city like this. I currently live in town and the convenience is nice with driving a few minutes to the store or to work. However, I would love to live in the country with lots of land and no close neighbors.